PiticStyle

When you hear or read JUST DO IT, what do you think about? Surely the brand NIKE…
When you hear or read IMPOSIBLE OR NOTHING what do you think about? Surely the brand ADIDAS…

Brang + slogan = a succesfull business

I started to talk about branding thinking about my ideas and the way i think them is an easy way to create a brand, especially in countries where you can influence the population. With a TV comercial that is on for one month, you can make people think that that product is good, maybe very good, you can send a message in a correct way, but it can be wrong. The majority will accept it as a good message, because it is popular.

The slogan.. do you have one? I do, in my mother language site, but i unfortunately didnt spread it, so people can associate it with my site. Without a slogan it’s like losing 30% of the business’ value, a mistake i often see but i still make when it comes to my projects.

Let’s stick to a web page, a brand in my opinion is built on these:

• Logo - a representative image in the workfield you activate in, an attractive image and easy to remember. People will surely recognize the sign.
• Slogan - as I said before, a brand cannot exist without a slogan, as well as a slogan cannot exist without a logo.
• Quality - a web page must be qualitative, when people hear your slogan they have to think nice about you, it’s useless for you to have a known slogan but people would talk rubbish about it..

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I am a SEO specialist and today I will talk about SEO (search engine optimization). I think everyone knows what is SEO. Search engine optimization contain two parts, SEO on page and SEO off page!

SEO OnPage: - This part contain optimization on website, on text, on source code, meta names and other important elements! Now think ok a webpage who sell sport shoes. Without Seo the page not exist, think about how much we sell if we are in the first page or on Page 10. Before us exist more 90 page who sale sport shoes. Before to start we need to make a research to see what keywords have most searches! You can find this with Google AdWords: Keyword Tool!

Now you need to buy an domain with our keywords in it (sportshoes.com / sport-shoes.com)! Maybe you think the last domain is not so good but we have two keywords there. After this step we need to create the site, a site who doesn’t have more than 100kb. The page he need to be created on the standars, here we talk about VALIDATE CSS and HTML!

We know the keywords and we need to create the text who have big density of our keywords: SPORT SHOES. You can calculate the density with TextAlyser webpage.

After this steps we write:

• the title: SportShoes.Com - Play your Sport with great Shoes.
• Meta Description we describe the page: SportShoes.Com - Play your Sport with great Shoes. Find the perfect shoes from our Brands: Nike, Adidas, Converse, Dada, Reebok
• Meta Keywords: sport shoes, shoes, nike, adidas (Here we need to write important keywords first)
• H1 - He need to contain our keywords
• Strong text - In content we put the strong tag on keywords. I indicate to make this step on the first and the last paragraph
• Italic text - Like strong tag we write keywords with italic
• Alt Images - Every Image he needs to have an description (ALT DESCRIPTION). Here we put our keywords. If we have an Image with a Nike Shoe in description we write Sport Shoes - Nike
• Link - I recommend to put a link on our keyword

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Bypass the Search Results—and Go Directly to the First Page on the List

You have another option after you enter your search query, other than clicking the Google Search button. When you click the I’m Feeling Lucky button, Google shoots you directly to the Web page that ranked at the top of your search results, no extra clicking necessary. If you trust Google to always deliver the one best answer to your query, this is a fun option to try. For the rest of us, however, it’s still best to view the rest of the search results to see what other sites might match what we’re looking for.

Narrow Your Search to a Specific Domain or Web Site

Maybe you want to search only those sites within a specific top-level Web domain, such as .com or .org or .edu—or, perhaps, within a specific country’s domain, such as .uk (United Kingdom) or .ca (Canada). Google lets you do this
by using the site: operator. Just enter the operator followed by the domain name, like this: site:.domain.

For example, to search only those sites within the .edu domain, you’d enter site:.edu. To search only Canadian sites, enter site:.ca. Remember to put the “dot” before the domain.

The site: operator can also be used to restrict your search to a specific Web site. In this instance, you enter the entire top-level URL, like this: site:www.website.domain.

To search only within PiticStyle’s Web site (www.piticstyle.com), enter site:www.piticstyle.com. Your results will include only pages listed within the specified Web site.

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Today we learn how to create a search form in HTML! You have all files here and the 
final result here!

[1] Open Notepad and type the next code.

<html>
<head>
<title>PiticStyle - Create a Search Form</title>
<style type=”text/css”>
body {
background-image: url(”bg.gif”);
}
img   {
float: left;
}
</style>
</head>
<body><br>
<form action=”http://www.google.com/search” method=”get”><img src=”search.gif” mce_src=”search.gif”>
<input type=”text” name=”q”>
<input type=”submit” value=”Search”>
</form>
</body>
</html>

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Where did RSS come from? How long has it been around? RSS has had quite a history, some of which is shrouded in folklore, so I can’t guarantee that my understanding of RSS history is 100 percent flawless. In fact, even what RSS stands for has changed over the years! There are three meanings for RSS and the version in which they were introduced:

• Rich Site Summary (RSS 0.91)
• RDF Site Summary (RSS 0.90 and 1.0)
• Really Simple Syndication (RSS 2.0)

Today, the most common meaning is Really Simple Syndication.

So where did the idea of syndicationsubscribing to a site’s contentcome from? Long before RSS, there were various other formats (you couldn’t quite call them languages) that supported syndications. You might recall Microsoft’s Channel Definition Format (CDF), which worked with the Active Channel feature of Microsoft’s Internet Explorer. Using CDF, you could subscribe to various online publication sites. Internet Explorer would check those publishers regularly and download new data as it became available. CDF was introduced in 1997, and in the same year, a developer at Userland.com, Dave Winer, introduced his own XML-based format for syndication in his Scripting News Web log. Userland.com, which first appeared in 1997, specializes in Web publishing software, and figures heavily in the history of RSS.

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Maybe you see many tutorials about this subject but this is personal, i try this ways and im pleased of results.

First you need to have content. Create articles, create subject for your website, remmember to introduce some keywords, tags and description.

- The first step is to publish your new content. If you want to see results, go on StumbleUpon and sumbit your links.
Next submit to Digg and here you can do a trick. If you have a friend with account on this site, send the link to digg it! Now you have 2 Digg, you are above of people with 1 Digg!
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A good domain name is:

• Easy to say in person. It’s unwieldy to say “digit” before a number in aURL, or the word “dash” or “hyphen”; besides, people have a hard time finding the dash character on a keyboard.
• Easy to understand over the radio or on the phone. Words that include the ess and eff sounds are often confused when listening, as are certain consonant pairs like b/p, c/z, or d/t. If you’re selling in other countries, confusion between English consonants is different, such as b/v in Spanish or r/l in Japanese.
• Easy to spell. Using homonyms might be a clever way to get around a competitor who already owns a name you’d like to have; however, you’re just as apt to drive traffic to your competitor as to gain some for yourself. Also, try to avoid foreign words, words that are deliberately misspelled just because they are available (for example, valu rather than value), or words that are frequently misspelled

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• CPC: Cost per click. The actual dollar value you pay. Some people reserve CPC for banners that charge by the click and PPC for sponsored ads on search engines.

• CPM: Cost per thousand impressions. Allows you to compare costs from one ad venue, or type, to another. If an ad costs $500 for 10,000 impressions, your CPM is $500 divided by 10, or $50. Because most PPC sites also provide the number of impressions, you can compute CPM for your PPC campaign.

• CTR: Click-through rate. The number of clicks divided by the number of impressions. Expect costs for a click-through to be higher than costs for an impression.

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A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.
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A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

1) Navigation purposes

A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.

2) Conveying your site’s theme

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the “big picture” of your site by reading through each page, and by doing that you will be saving your visitors’ time.
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