Posts Tagged ‘SEO’

Let’s talk about SEO

Monday, March 10th, 2008

SEO, Search engine optimization, SEO OnPage, SEO OffPage, Google

I am a SEO specialist and today I will talk about SEO (search engine optimization). I think everyone knows what is SEO. Search engine optimization contain two parts, SEO on page and SEO off page!

SEO OnPage: - This part contain optimization on website, on text, on source code, meta names and other important elements! Now think ok a webpage who sell sport shoes. Without Seo the page not exist, think about how much we sell if we are in the first page or on Page 10. Before us exist more 90 page who sale sport shoes. Before to start we need to make a research to see what keywords have most searches! You can find this with Google AdWords: Keyword Tool!

Now you need to buy an domain with our keywords in it (sportshoes.com / sport-shoes.com)! Maybe you think the last domain is not so good but we have two keywords there. After this step we need to create the site, a site who doesn’t have more than 100kb. The page he need to be created on the standars, here we talk about VALIDATE CSS and HTML!

We know the keywords and we need to create the text who have big density of our keywords: SPORT SHOES. You can calculate the density with TextAlyser webpage.

After this steps we write:

  • the title: SportShoes.Com - Play your Sport with great Shoes.
  • Meta Description we describe the page: SportShoes.Com - Play your Sport with great Shoes. Find the perfect shoes from our Brands: Nike, Adidas, Converse, Dada, Reebok
  • Meta Keywords: sport shoes, shoes, nike, adidas (Here we need to write important keywords first)
  • H1 - He need to contain our keywords
  • Strong text - In content we put the strong tag on keywords. I indicate to make this step on the first and the last paragraph
  • Italic text - Like strong tag we write keywords with italic
  • Alt Images - Every Image he needs to have an description (ALT DESCRIPTION). Here we put our keywords. If we have an Image with a Nike Shoe in description we write Sport Shoes - Nike
  • Link - I recommend to put a link on our keyword

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Google Secrets!

Saturday, November 10th, 2007

Google Logo PNG

Bypass the Search Results—and Go Directly to the First Page on the List

You have another option after you enter your search query, other than clicking the Google Search button. When you click the I’m Feeling Lucky button, Google shoots you directly to the Web page that ranked at the top of your search results, no extra clicking necessary. If you trust Google to always deliver the one best answer to your query, this is a fun option to try. For the rest of us, however, it’s still best to view the rest of the search results to see what other sites might match what we’re looking for.

Narrow Your Search to a Specific Domain or Web Site

Maybe you want to search only those sites within a specific top-level Web domain, such as .com or .org or .edu—or, perhaps, within a specific country’s domain, such as .uk (United Kingdom) or .ca (Canada). Google lets you do this
by using the site: operator. Just enter the operator followed by the domain name, like this: site:.domain.

For example, to search only those sites within the .edu domain, you’d enter site:.edu. To search only Canadian sites, enter site:.ca. Remember to put the “dot” before the domain.

The site: operator can also be used to restrict your search to a specific Web site. In this instance, you enter the entire top-level URL, like this: site:www.website.domain.

To search only within PiticStyle’s Web site (www.piticstyle.com), enter site:www.piticstyle.com. Your results will include only pages listed within the specified Web site.

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What Is Web 2.0

Friday, November 2nd, 2007

What is web 2.0?

I found on Oreillynet.com an interesting article about what is WEB 2.0!

What Is Web 2.0

The bursting of the dot-com bubble in the fall of 2001 marked a turning point for the web. Many people concluded that the web was overhyped, when in fact bubbles and consequent shakeouts appear to be a common feature of all technological revolutions. Shakeouts typically mark the point at which an ascendant technology is ready to take its place at center stage. The pretenders are given the bum’s rush, the real success stories show their strength, and there begins to be an understanding of what separates one from the other.

The concept of “Web 2.0″ began with a conference brainstorming session between O’Reilly and MediaLive International. Dale Dougherty, web pioneer and O’Reilly VP, noted that far from having “crashed”, the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What’s more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as “Web 2.0″ might make sense? We agreed that it did, and so the Web 2.0 Conference was born.
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