Sorry for the inactivity but I was busy at the work and with some projects very important! I hope you missed my posts and in the future to post everyday! In this inactivity was to PR update and now we have on this blog PR 4! I think is ok because she live only from refferals and search engines! Who is interested to link echange please contact me! Thank you for understanding!
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WHAT IS MARKETING?
The American Marketing Association defines marketing as follows: “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.”1 Several key ideas are expressed in this definition. First, marketing is a managerial function involving both planning and execution. Thus marketing is not a group of unrelated activities but tasks that are planned and
executed to attain identifiable objectives. Second, marketing involves the management of specific elements or functions: product, pricing, promotion, and distribution. These functions constitute the work or substance of what marketing is all about. To be involved in marketing means being involved in the planning, execution, and/or control of these activities. Third, marketing is goal oriented. Its aim is to create exchanges that satisfy individual and organizational objectives. Marketing’s concern is with customers and meeting a need in the marketplace.
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