About Branding
When you hear or read JUST DO IT, what do you think about? Surely the brand NIKE…
When you hear or read IMPOSIBLE OR NOTHING what do you think about? Surely the brand ADIDAS…
Brang + slogan = a succesfull business
I started to talk about branding thinking about my ideas and the way i think them is an easy way to create a brand, especially in countries where you can influence the population. With a TV comercial that is on for one month, you can make people think that that product is good, maybe very good, you can send a message in a correct way, but it can be wrong. The majority will accept it as a good message, because it is popular.
The slogan.. do you have one? I do, in my mother language site, but i unfortunately didnt spread it, so people can associate it with my site. Without a slogan it’s like losing 30% of the business’ value, a mistake i often see but i still make when it comes to my projects.
Let’s stick to a web page, a brand in my opinion is built on these:
- Logo - a representative image in the workfield you activate in, an attractive image and easy to remember. People will surely recognize the sign.
- Slogan - as I said before, a brand cannot exist without a slogan, as well as a slogan cannot exist without a logo.
- Quality - a web page must be qualitative, when people hear your slogan they have to think nice about you, it’s useless for you to have a known slogan but people would talk rubbish about it..
To create a brand you need money and work. In my country people cannot understand that you need to invest money. You can’t go up if you don’t offer anything in exchange. It’s the same with the internet, you can make quality SEO but you won’t reach the desired audience. I exclude people who have no money and are sceptic about internet tranzactions.
I end here and i suggest you create a slogan, an original one to match the blog subject, and maybe i’m not the right person to say this, as I dont have a logo myself, but i gathered some informations and I can offer you that, because I know they are right. Maybe in another post I will tell you about my idea of promoting a blog, based on curiosity, without offering a link, only text.
What can you tell me about branding? What do you think? You can safely share them because we all know how hard it is to find a brand. Thank you for your time.
Tags: about branding, brand, branding, Brands, create brand, great brand, just do it, logo, nike, quality, slogan
April 20th, 2008 at 1:02 pm
Branding is very important. People these days are tempted to believe whatever they see is more interesting on TV or what they hear on the radio.. or even see on the street.
A well thinked slogan is a step forward for a new business.